French hairstylist José Eber – known internationally for his range of curling irons, flat irons and hairdryers – has opened his first international salon, José Eber La Loge, in Dubai.
His flagship location is in the heart of Beverly Hills, California, where he works almost exclusively with Hollywood celebrities. I booked myself in to the new salon for a blow-dry, eager to see whether the whole Beverly Hills-meets-Dubai experience would be any different from a date with my usual stylist.
There’s certainly an exclusive feel to the salon, which is nestled in the middle of the luxurious Emirates Hills community at the Golf Academy of Address Montgomerie. The main room where hair is cut, dried and styled is lined with long mirrors featuring reflective gold panels on the borders.
The seats resemble black honeycombs, the walls are tiled in marble with flecks of gold, and a tall vase of orchids is placed in one corner in front of a window draped with gauzy gold curtains. In the centre of the room hangs an ornate chandelier, with lampshades mirroring the majestic light-fittings placed along the salon’s walls.
In French, “La Loge” means private room, hair stylist Jelena tells me, adding that everything was shipped from the United States to replicate the signature José Eber interiors.
I ask for a blow-dry with lots of volume and curled ends. My hair is naturally straight, and when stylists create curls using only brushes and the hair dryer, they usually don’t stay in place for more than a few hours. Jon, who works on my blow-dry, is aware of this and plugs in curling tongs to create the curl effect.
He takes his time with each handful of hair, and after all of it has been curled with the tongs, uses his fingers to lightly brush out the curls, giving them a more natural and less controlled and structured look. Every now and then he turns my chin to the side and steps back to examine his work, fluffing out a section of hair here or patting down a tuft of hair there.
Finally, he lifts up the top layers of hair for some backcombing, essential to the big-hair look that I’m going for. After he settles it into its final shape, I glance at the mirror and am delighted with the result. I ask Jon if there’s any way that I can extend this look for a week – if there are any particular products that I need to buy. He advises me to get some L’Oreal dry shampoo.
Though I’m a bit hesitant to go more than two days without washing my hair, I manage to make the hairstyle last five whole days, with a few sprays of dry shampoo in the mornings for three days.
Overall, the experience was top-notch and personalised. If I were attending a wedding or glamorous red-carpet event, I would certainly go back.